Real, Authentic and Effective Marketing for Your Business
Your customers, sharing your story
Take control by collaborating with our community of everyday vegan content creators for the best way to reach your target audience
Eat Plants and Travel allows vegan-friendly eateries, hotels and restaurants of all sizes, anywhere in the world, to take control and unlock the potential of consumer-generated content marketing
Discover how our unique platform, designed to promote and grow the global vegan community, can help your business produce trustworthy and authentic promotions over social media.
How it works
Choose a package
Businesses can chose from 3 packages depending on the number of followers our members have on their socials:
Tier 1 | Everyday Content Creators (up to 20k followers) - Free
Tier 2 | Vegan Connectors (up to 300k followers) - £50
Tier 3 | Vegan Leaders (100k + followers) - Bespoke campaigns
Finding you the right match
After selecting a package complete the opportunity request form letting us know what type of content you’d like to be made about your business, and what CreatorPerk you’d like to offer our members.
After we’ve received your instructions, our team will create a ‘Collab Opportunity’ inside our members area of the platform.
We will manage, review and select suitable content creators for your opportunity. If you’ve asked us to, we’ll send over a shortlist of potential creators to select from, or chose the best suited.
Our members visits your business to produce content
After the members have been selected we’ll arrange the their visit with you.
They’ll arrive like any other customer - eat, enjoy your services whilst filming, taking photos and writing about their experiences with your business.
It’s up to you how involved you want to be in the collaboration, and the CreatorPerks are handled by the business during the visit.
Social media promotion
After the visit our members will then edit and ready their video, photos or blog.
They enable partnerships, collaboration settings, and reposting features with your social media account, as well as tag you in any posts about their experience.
This ensures you’re able to reshare content with your customers too. What’s more - for added increased exposure and as part of our commitment to promote our vegan-friendly business partners, we’ll also share anything our creators produce on our rapidly social media channels with our global vegan audience!
Enjoy the increased exposure! Want more?
Genuine content made by customers enjoying their experience with your business is not only trustworthy, it’s impactful and helps your business reach more people.
Once a Collab Opportunity has ended, why not create a new one and benefit from extra exposure?
We’re a very new platform and would greatly appreciate any feedback or suggestions that’ll help us fine tune our service.
Free free to drop us a line at hello@eatplantsandtravel.com
What is Consumer-Generated Content Marketing?
Social media influencer marketing, where brands pay high-profile influencers to produce polished, testimonial-style content promoting their products and services, has long been a popular trend. It has however, become increasingly less effective as consumers become more knowledgeable over time, and when something better comes along.
There has been a notable shift in how consumers respond to influencer marketing, especially within the hospitality industry where social media channels are always full of round-the-clock reviews and recommendations as part of the regular, day-to-day posting routines of existing customers.
While influencer marketing still holds value, consumers have become increasingly aware that they’re being sold to, and its commercial intent. This not only reduces its impact, but with influencer marketing agencies charging upwards of £300 for a basic brand mention, it is expensive and out-of-reach for many vegan businesses who typically have modest marketing budgets.
We created Eat Plants and Travel as an easy, cost-effective way to promote vegan-friendly businesses, and at the same time, introduce content creators with amazing discounted vegan experiences.
Our unique service gives you greater control over the content produced about your business, fostering genuine collaborations with everyday vegan creators, helping businesses stay true to their brand while benefiting from genuine, authentic, high-engagement promotion.
What are the benefits of CGC?
Authenticity
CGC is produced by real people, real customers and real creators. It really is your customers sharing your story - your products and services
Engagement
CGC encourages higher engagement rates because it feels more personal and relevant to the audience. People are more likely to interact with content that reflects their experiences or those of the creators they follow.
Cost-effective
Unlike traditional marketing methods, CGC doesn’t require expensive production costs. Brands can partner with creators who already have an established audience, saving time and money while expanding their reach.
Increases Reach
CGC can quickly reach new audiences as creators share it across their social networks. We ask our creators to tag, and enable partnering so our businesses can share the created content on their channels.
Influences Purchasing Decisions
Studies show that CGC has a strong influence on purchasing behaviour. Consumers trust recommendations from creators they follow, which can lead to higher conversion rates.
SEO and Social Proof
CGC improves search engine rankings by driving traffic to websites. Additionally, seeing trusted creators advocate for a product serves as powerful social proof, encouraging new customers to buy.
How much does it cost?
Try us out for free!
Our Everyday Content Creators plan allows our business partners to advertise for collaborations with plant-powered creators with up to 20k followers for FREE!
To reach a bigger audience, our plans are costed by the impact potential of creators. For instance, to collab with our community of Vegan Connectors - creators who have up to 300k followers costs just £50, and our high-end option - Vegan Leaders, content creators with the biggest reach and influence, with over 50k followers starts at only £100 to create a bespoke campaign.
All of our content creators are verified and vetted for fake followers.
How are creator matches are selected?
After selecting what type of creator profile they want to collab with, businesses specify their requirements including their preferred platform (TikTok, YouTube, etc.), type of content (video, photos, blog), and the CreatorPerk on offer.
After receiving the request, we post the opportunity in our EPT Members area for our creator community to apply for.
Our team will then match the most suitable creators to the opportunity and depending on your preference, send a shortlist of suitable creators to choose from or select the most suitable ourselves.
We then arrange and manage the visit to your premises and subsequent posting of the content.
What are CreatorPerks?
CreatorPerks reward and incentivise our content creators
We developed CreatorPerks for our creators to receive benefits, such as discounts and complimentary products and services from the businesses they visit in return for the content they produce.
Businesses can pick any CreatorPerk they feel best suits their business, and these can range from:
Free Meals or Discounted bills
Free products and services
Complimentary Discounted hotel stays
Branded Merchandise and clothing
For most of our everyday content creators, and vegan connectors packages - businesses don’t directly pay our creators. CreatorPerks are agreed before the visit, and issued by our business partners at their premises,
Ready to get started?
Review and select a creator profile that’s best suited for your business.
Whether you want to collab for free with Everyday Content Creators, or develop bespoke promotional campaigns with prominent vegan connectors, we’ve made plant-powered marketing easy
Advertise with
Eat Plants & Travel
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multi-channel platforms?
Our advertising packages are designed so that vegan-friendly businesses from all over the world whatever their size, are able to promote their services and products to our audience.
Find out more about below: