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Targetted. Influencial. Global
About Us
Eat Plants & Travel is an exciting, new platform that brings vegan-friendly businesses and content creators together through authentic, consumer-created content marketing.
We also publish a quarterly collaborative magazine pulling together the most talented vegan and travel writers around to world.
Campaigns across PRINT and Digital
Eat Plants & Travel helps brands and suppliers reach our readers with effective and engaging campaigns.
We’ve quickly established ourselves as one of the most exciting and trusted brands for Social Media promotions, and we’re unique as the only marketing company working exclusively with plant-based lifestyles.
Our advertising packages reach a very targeted and engaged audience through omnichannel campaigns across:
Print – Eat Plants & Magazine
Digital – eatplantsandtravel.com
Social Media – Instagram, TikTok, YouTube
Email – Monthly Newsletter
Send us a short message below and we’ll be in touch to discuss your campaign.
Market Stats
The creator marketing industry is projected to reach $19.8 billion by 2024, a 13.7% increase from $17.4 billion in 2023. Overall, the market is set to grow by 133% between 2020 and 2025.
Global Creator Economy Market Size
The Global Creator Economy is expected to reach US$528bn by 2030
82% of brands think creator marketing generates higher-quality customers than other types of marketing
Part of the reason creator marketing is still relevant is that the leads it drives may be better than other marketing channels.
Source: Influencer Marketing Hub
80% of companies plan to have a dedicated influencer marketing budget this year
That’s up by 3% from last year, and up double compared to 2017 when it was just 37%.
Source: Influencer Marketing Hub1
Nano influencers consistently get the best engagement rates
Nano influencers are classed as influencers with between 1k and 10k followers. These influencers generated more engagements than those with larger followings across platforms. The average nano influencer engagement rate is 67% on YouTube, 6% on Instagram, 2% on Facebook, and 59% on TikTok.
Source: Aspire
Most Popular Social Media for Creator Marketing
TikTok and Instagram are the most popular social media platforms used for creator marketing
61% of consumers trust recommendations from influencers as much as their friends and family
In comparison, only 38% trust recommendations from brands. This is why influencer partnerships can be so effective at driving sales.
Source: ProfitBlitz
The average Instagram influencer post gets 852 engagements
That’s according to data from Aspire. Likes and comments were counted as engagements.
Source: Aspire
77% of influencers are female
The influencer landscape is largely dominated by women. Only 23% of influencers are male.
It’s worth noting that the gender gap varies by platform. It’s widest on Instagram, where 79% are female and just 21% are male.
Source: Collabstr
Brands spend 25% of their marketing budget on influencer marketing, on average
According to data from Aspire, the average brand spends around a quarter of their total budget for marketing on influencer campaigns.
Source: Aspire
The average TikTok influencer post gets 6289 engagements
This is more than any other platform except YouTube. Likes, comments, and shares classed as TikTok engagements.
Source: Aspire
83% of influencers will work with brands for free products
But only if they like the brand or the product has a high value.
Source: Aspire